Ben Settle - Email Players 1 - 15 -

The world of email marketing is often split into two camps: those who obsess over open rates and "professional" templates, and those who actually make money.

The first 15 issues of this newsletter laid the groundwork for what Settle calls the "Settle Way." Here is a breakdown of the key concepts and value found in these foundational issues. The "Email Players" Philosophy Unlike digital courses that gather dust, Email Players

Settle’s style is not for everyone. His tone can be aggressive, and some readers may find the constant self-promotion grating. Additionally, the advice assumes a responsive, warm list — a cold audience may not tolerate the same directness. Issues 1–15 also lack detailed analytics or split-testing frameworks, focusing instead on psychology and storytelling.

Before dissecting the first 15 issues, you need to understand the man. Ben Settle - Email Players 1 - 15

Issues 1–15 emphasize "training" your subscribers to expect a pitch in every email. By doing this from day one, you eliminate the "shame" of selling and ensure your list knows you are a business, not a hobbyist. Content Structure Checklist Start mid-action or with a provocative statement. The Body: Relate the story to a specific pain point.

One day, Ben was approached by a young marketer who was eager to learn from the best. The young marketer asked Ben to share his insights on the top email players in the industry, and Ben agreed.

Instead of dry tutorials, Settle teaches you how to pull lessons from everyday life. Whether it’s a grumpy clerk at the grocery store or a scene from an 80s action movie, these lessons show you how to bridge a mundane story into a pitch for your product. 3. Writing for the "Inner Circle" The world of email marketing is often split

Let’s be honest: Ben Settle’s style isn’t for everyone. Issues #1–15 contain deliberate typos (for authenticity), repeated jabs at "guru culture," and a few jokes that push the edge of good taste. If you’re looking for Mailchimp tutorials or "brand voice guidelines," this isn’t it.

I can give you a customized framework for your next daily email based on Settle's principles. Share public link

"The offer maker is someone who creates irresistible offers that grab attention," Ben explained. "Their emails are often short and to the point, and they use scarcity and urgency to drive sales. They're masters at creating a sense of FOMO (fear of missing out)." His tone can be aggressive, and some readers

If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, They are not a gentle introduction. They are a shock to the system.

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The early issues (1–15) generally cover the following fundamental principles of Settle's system: Daily Emailing

"The storyteller is someone who uses narratives to connect with their audience," Ben said. "Their emails are often long and engaging, and they use anecdotes to make their point. They're building relationships with their subscribers, and their emails feel personal and authentic."

: Adopting a charismatic and influential persona (often referred to as an "Email Villain") to stand out from "nice guy" marketers and command respect. List Curation