Product support
+41 (41) 666 18 00
While survivor stories are immensely powerful, utilizing them within awareness campaigns requires a commitment to ethical standards to protect the individuals involved and ensure the message remains impactful.
Use your social platforms to share the words of survivors directly, rather than speaking over them.
Decades ago, breast cancer was spoken of in whispers. Survivors faced intense social stigma and isolation. In the late 20th century, early pioneers and organizations like Susan G. Komen normalized the conversation through the pink ribbon campaign. Koizumi Nina - Anal Nurse Rape
: Stories often illustrate the subtle warning signs of abuse or the complexities of recovery, providing more practical education than a list of symptoms or facts ever could. Driving Policy and Social Change
Active Minds' Send Silence Packing traveling exhibit serves as an immersive experience that elevates stories centered on mental health journeys, covering themes of silence, loss, survival, and resilience. The exhibit's "Story Labyrinth" is composed of 100 stories of hope or loss affixed to 100 backpacks, each story told from the perspectives of suicide loss survivors or people on their own journey to recovery. Survivors faced intense social stigma and isolation
: Organizations must ensure survivors have full agency over how their story is used and where it is shared.
When someone shares their survival story, center their comfort. Avoid offering unsolicited advice or questioning their timeline. : Stories often illustrate the subtle warning signs
In the landscape of modern advocacy, data points are often the first line of defense. We marshal percentages, risk ratios, and mortality rates to demand funding, policy changes, and public attention. But data, for all its power, has a critical flaw: it numbs. The human mind struggles to grasp the tragedy of 100,000; it can, however, be irrevocably changed by the story of one .
What started as a grassroots phrase by activist Tarana Burke became a global phenomenon in 2017. By sharing stories of sexual harassment and assault on social media, millions of women and men exposed the systemic nature of abuse.