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The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
There is a temptation to view my grandma’s entertainment preferences as outdated or "vintage." However, observing
In addition to TV shows, movies, and music, my grandma also enjoys:
The house goes on lockdown at 2:00 PM. The phone is off the hook. The Commentary: She provides a running monologue of warnings: "Don’t go in there, you fool," "I knew she wasn't really pregnant." The Power:
Because her media comes from a few trusted sources—the network affiliate, the local paper, the radio DJ—she actually listens . She dissects the evening news with a critical eye. "Did you see how that reporter looked at the mayor?" she asks. She is not distracted by a second screen or a multi-threaded plot. She is 100% focused. That level of attention is a superpower.
Grandma’s entertainment often serves as a comforting anchor. It’s a return to form that feels safe and enjoyable, distinct from the fast-paced nature of modern content.
Should we focus more on a of media (like 1950s radio vs. modern streaming)?
My grandmother’s media consumption extended well beyond the television screen. The morning paper was a sacred text. She read it from front to back, always saving the crossword puzzle for last.
When my grandma was not watching her daily dramas, she turned to the classics. Her living room was a museum of mid-century American cinema and television. Reruns of I Love Lucy , classic Westerns starring John Wayne, and Golden Age Hollywood musicals were her comfort food.
Shared community experiences | Now: Individualized algorithms
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” my grandma and her boy toy 3 mature xxx extra quality
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” There is a temptation to view my grandma’s
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” She dissects the evening news with a critical eye
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
There is a temptation to view my grandma’s entertainment preferences as outdated or "vintage." However, observing
In addition to TV shows, movies, and music, my grandma also enjoys:
The house goes on lockdown at 2:00 PM. The phone is off the hook. The Commentary: She provides a running monologue of warnings: "Don’t go in there, you fool," "I knew she wasn't really pregnant." The Power:
Because her media comes from a few trusted sources—the network affiliate, the local paper, the radio DJ—she actually listens . She dissects the evening news with a critical eye. "Did you see how that reporter looked at the mayor?" she asks. She is not distracted by a second screen or a multi-threaded plot. She is 100% focused. That level of attention is a superpower.
Grandma’s entertainment often serves as a comforting anchor. It’s a return to form that feels safe and enjoyable, distinct from the fast-paced nature of modern content.
Should we focus more on a of media (like 1950s radio vs. modern streaming)?
My grandmother’s media consumption extended well beyond the television screen. The morning paper was a sacred text. She read it from front to back, always saving the crossword puzzle for last.
When my grandma was not watching her daily dramas, she turned to the classics. Her living room was a museum of mid-century American cinema and television. Reruns of I Love Lucy , classic Westerns starring John Wayne, and Golden Age Hollywood musicals were her comfort food.
Shared community experiences | Now: Individualized algorithms
