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: Greet every customer with a smile and make a real impact on their day. The Dutch Vibe
Safe, closed-toe shoes are mandatory to prevent injury from hot liquids or dropped equipment. Non-slip soles are highly recommended.
: Employees must maintain clean hands and manicured nails. Long hair must be restrained to avoid contamination. Restrictions : Crop tops and athletic pants are typically prohibited. 3. Operational Expectations Pace & Metrics
Dutch Bros offers a robust benefits package that rewards the "hustle" of its crew: dutch bros employee handbook top
: Employees are trained to treat customers as the most important people in the business, using genuine greetings, eye contact, and a friendly tone.
While many corporate handbooks begin with dense legal disclosures, the Dutch Bros framework immediately establishes its three non-negotiable core values. These values act as the north star for every shift:
To keep the brand consistent and the shop safe, follow these core guidelines: DutchWear First : Your top layer must always be unaltered DutchWear. Stay Groomed : Greet every customer with a smile and
Stay positive and reliable; the culture "means everything" to the brand.
Here is a look inside the three pillars of the Dutch Bros employee handbook: , The Speed of Love , and The Fine Print .
Practical tip: Keep a cheat sheet of the top-selling drinks and common modifiers at accessible stations. : Employees must maintain clean hands and manicured nails
: Employees are instructed to "leave their bad attitude, worries, and drama" at the doorstep to ensure a positive, welcoming environment for both coworkers and customers. Service Standards The "Hook Up" Strategy
The handbook details how employees rotate through different roles during a shift, including the "Window" (cashier/order taker), "Shot Quality" (espresso extraction), and "Milk" (steaming and mixing).
: Employees are expected to "wear a cheerful countenance at all times" and focus on the success of others as much as their own. Customer-First Mindset : Customers are treated as guests, never as interruptions. "The Hook Up"
Behind every "Broista" fist-bump and the signature "High-Five" window service lies a bible of operations: